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Considerations for a Brand while Building an eCommerce Website
Considerations for a Brand while Building an eCommerce Website February 14, 2024 Blog, eCommerce In the early 2000’s, digital presence for a brand meant a website acting like a digital brochure giving the customer a glimpse of what the brand stands for. It would mostly be a static website that would showcase but not sell. […]
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Leverage Social Media for Scaling up D2C brands February 14, 2024 Blog, eCommerce As a DTC founder, you find that some customers are not getting the products that they are looking for. You decide to solve their problem. You put your heart and soul into creating a great product for this community. You go ahead […]
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Best Practices for Image Optimization in eCommerce February 14, 2024 Blog, eCommerce In the highly visual world of eCommerce, images play a crucial role in attracting and engaging customers. Therefore, image optimization is crucial for eCommerce websites and is essential for businesses looking to scale their online presence and drive sales. Image optimization is the […]
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Building Success in Sale Seasons in e-commerce February 14, 2024 Blog, eCommerce Traditionally, there were sales seasons defined by purchasing occasions which had their roots in festivals, weddings, etc. While these still remain the biggest driver of consumption, marketeers have created many events / marketing properties that drive significant sales for them. Some of them […]
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Inventory Management to Order Fulfilment – an important variable in your success February 13, 2024 Blog, eCommerce Inventory management is one of the most underrated but important pieces of e-commerce business. At one end, you need to minimise the cost of carrying inventory meaning that you keep inventory in just the right amount for sale. […]
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Competition Analysis – Understanding the competitive landscape for your product on e-commerce February 13, 2024 Blog, eCommerce First let’s understand the different types of competition you can face online. There are direct competitors and then there are indirect competitors. Direct competitors are other sellers who have similar products listed online. For example, if you are […]
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Finding the right product to sell online February 13, 2024 Blog, eCommerce What kind of products sell well on e-commerce? Is there a pattern? Do only electronic items do well? I have only heard of big mobile brands getting sold off in the matter of seconds. Or is it Fashion? Does men’s wear work better […]
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